Once there were two friends, Nishchal and Rahul. Both of them started up a business. Nishchal approached a barber and set up a gaming console in his shop. He gave huge discounts to those people who came to get a haircut and soon began to earn a lot.
On the other hand, Rahul set up a bakery. Everyone in his locality liked his cakes and sweets and soon he too began to earn huge amount of money.
Rahul was satisfied with his monthly earnings and bought expensive clothes and partied at costly locations whereas Nishchal on the other hand used his savings to buy another gaming console. He made a deal with another barber and set up the gaming console in his shop as well.
Days passed on and Nishchal set up his gaming consoles not only across all the salons but also across all the departmental stores in the city. Finally he had so much money that he not only bought all the shops where he had placed his gaming consoles but also his friends bakery since Rahul never payed attention towards his business and thus was not able to withstand the competition.
MORAL: THE BEST WAY TO IMPROVE IS TO KEEP RAISING THE BAR EVERYTIME YOU ACHIEVE YOUR GOAL